HVAC SEO Company

As more homeowners search online for contractors to help with their heating and cooling needs, it’s critical that HVAC companies have a robust local SEO strategy. Gone are the days when you could just print an advertisement in the newspaper or rely on word of mouth referrals to grow your HVAC company. Today, 80% of people utilize online research to find and vet HVAC businesses.

HVAC SEO Company helps boost the visibility of your online presence and services by optimizing your website’s content, code, and citations so that it appears high in organic search engine results when potential customers are looking for your products or services. It also includes identifying and targeting relevant keywords that your target audience searches for, ensuring the words and phrases appear in your web page title, copy, and image alt text.

Choosing the Best HVAC SEO Company for Results

A well-planned, targeted HVAC SEO campaign will include both commercial intent keywords (for those interested in buying your services) and informational keywords, which are searched by people seeking do-it-yourself tips or educational content. Search engines will favor commercial intent websites, so incorporating both types of keywords is key to maximizing your online traffic.

Other aspects of an HVAC SEO campaign include optimizing your website to make it faster, more secure, mobile-friendly, and full of unique and remarkable content. It also involves avoiding “black-hat” tactics such as keyword stuffing or link buying to manipulate search engine algorithms, which can result in a penalty or even removal from the Google index. Instead, a good HVAC SEO agency will build authority offsite by acquiring links from industry-trusted sources like local chambers of commerce and the BBB.